STILLWATER, January 13, 2011- Mr. James Foley, author and international trade expert, presented his lecture, “Going Global: Tips for Success for Businesses and Students” at the Wes Watkins Center to over 190 attendees Jan. 13 as part of the Wes Watkins Distinguished Lectureship Series.
Foley, a frequent speaker on issues of international trade, and author of The Global Entrepreneur, discussed the need for students and businesses to become involved in international trade.
“You cannot just fall into international business,” Foley said.
Having never had someone tell him what a career in international business would look like. He told audience members not to sit back and let international business happen. Doing so results in a loss of opportunities for students and business owners, Foley explained.
During the hour-long presentation, attendees learned of various characteristics that make international business both appealing and challenging.
Foley said businesses that are international tend to pay employees more and retain staff especially during tough economic times. However, the risks associated are higher than trading domestically.
“You all as students can compete [in international trade],” Foley said. “You can compete against China and India.”
Businesses and students should be worried about jobs and business opportunities that might no longer exist as a result of other companies going international, Foley explained. Therefore, he said it is critical to be proactive instead of reactive.
To do so you must bring “value to your job, organization or challenge.” This, Foley said is done by being a great communicator, a great synthesizer and getting an education.
Businesses that trade internationally, Foley explained, need to travel to the market. Additionally, Foley encouraged students to travel internationally, if possible.
“It will shake you up a little bit, and that’s a good thing,” Foley said.
Lecture attendees, including OSU President Burns Hargis, Regent Lou Watkins and Congressman Wes Watkins, left with the understanding that continuing to trade internationally is the future of economic development in both Oklahoma and the nation.
“Business is a game,” Foley said. “Once you play on an international scale, you don’t want to go back.”
